Manjri Gupta Manjri Gupta

Demonstrated Interest’ — The Hidden Factor in College Admissions

Ever wondered if colleges can tell how much you actually like them? Turns out, some can — and they’re paying attention. Demonstrated Interest (DI) is how colleges gauge your enthusiasm, but it’s also a great way for you to learn which schools genuinely feel like the right fit.

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Manjri Gupta Manjri Gupta

Changes to the ACT: What you need to know

Starting September 2025:
The current ACT format will be retired, and the Core ACT will replace it. Students will have the choice of taking the Core ACT online or on paper. Notably, the ACT will maintain the paper-based testing option, unlike the SAT, which is now exclusively online.

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Manjri Gupta Manjri Gupta

Working on the Activities on Common App?

Common app activities really set the tone of your application. They show up after academics and awards BUT before your essays for a reason. They communicate what has been meaningful to you and how you have engaged with your family and/or the community around you. 

If the academics section is the foundation of the cake, the activities section is the icing and all the essays become the cherry on the top. 

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Limelight Marketing Systems Limelight Marketing Systems

Ready for College Application

The Common Application is a standardized template with text boxes and easy call to action, “Let’s get started.” The website/application is user friendly and even offers suggestions and tools to help students navigate the application.

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Limelight Marketing Systems Limelight Marketing Systems

Trends in College Admissions for Class of 2022

As our class of 2022 practice their pomp and circumstance, let's reflect on the 2021-2022 admissions cycle and share our wisdom with the parents of rising high school students.

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Limelight Marketing Systems Limelight Marketing Systems

Getting Ready for College Visits

Whether you are attending on-campus or virtual tours, visiting schools is a crucial part of the college admissions journey. Many families use this opportunity to jump start the college conversation.

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Limelight Marketing Systems Limelight Marketing Systems

Going Test-Optional is a Per College Decision and Not an Overall Strategy

With colleges in flux, submitting test scores is a decision students make at the time of application. However, your college readiness process needs to include SAT or ACT test scores, so that you have all the pieces your application will need to allow you to make informed decisions.

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Limelight Marketing Systems Limelight Marketing Systems

Deferred/ Waitlisted/ Denied? - Time to Redirect

Seniors have reached the halfway mark…and there is still plenty to do and not a minute to spare. A good place to start is to evaluate your goals (dreams) and assess your college application list. Here are some suggestions to follow up or consider as second semester begins.

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Limelight Marketing Systems Limelight Marketing Systems

Early Decision Notifications...Advent to decision making

Early Decision notifications will begin rolling out first week of December and will continue through the 3rd week December depending on a particular University and their admission timeline. The best advice during this waiting time is to be prepared and READ every email completely and follow directions.

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Limelight Marketing Systems Limelight Marketing Systems

Attending College Fairs

Whether the college fair is online or in person, the students have an opportunity to hear (and hopefully meet) an admissions associate dean promoting their school and increase awareness. As well as mentioning a few key words to hopefully pique your interest. Depending on your high school year and where you may be on your college search journey, Fall college fairs can serve many purposes.

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Limelight Marketing Systems Limelight Marketing Systems

Top 3 Reasons Why the PSAT/NMSQT Matters More Than You Thought

When it comes to prepping for the SAT, most students and parents view the PSAT, or Preliminary Scholastic Aptitude Test, as a simple test-run of moderate importance. However, the PSAT—and your student’s results—wields more influence than you might realize.

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